Fifty-year-old real estate brand, Windermere Real Estate was often associated with luxury homes, labeled as ‘my parents’ real estate company, and frankly, overlooked by younger generations. And as Millennials continue to drive a seismic shift in the real estate market, the brand’s long-term success was in jeopardy.

While competitors from Zillow and Redfin to ReMax and John L Scott focused on the functional process of buying a home; More than a Home was a multi-media campaign that flipped the script from homes to humanity. Born in social, this effort celebrates real moments with real people—of all that happens inside our homes.