Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content, which could be one of the factors that has led to an increase in audience attention. Here are the 10 best branded content partnerships of 2017.

Project Five by Five: Sundance TV + Visit Seattle
Visit Seattle kicked off the new year by debuting five incredible short films with Sundance TV. Ali Daniels, Visit Seattle’s VP of marketing, explains that the partnership was the result of challenging media partners to find more creative storytelling solutions. Daniels and her team understood that non-residents would bring a new perspective to the story of Seattle that they couldn’t do as locals. As proof that you can move quickly without sacrificing quality, each of the videos were shot in a single day.

Original story on AdAge