We turned an under appreciated lock into the source of real estate super powers.

Supra is the blue box 3 out of 4 Realtors in the US use to open for-sale properties. While they are far and away the leading real estate access technology, Agents and Associations had no idea half of Supra’s capabilities. And they certainly don’t leverage them.

Yet, like Jarvis to Iron Man, Supra is there, behind the scenes, giving agents the power to quickly and easily streamline the real estate process at every step and allowing them to shine. What’s Your Supra Power was an integrated campaign that became a rallying cry internally and externally.

Traditional media celebrated being an emotionally motivated partner

Social offered ideas for new powers

Influencers reinforced the story

A new website eased the path for agents to find new Supra Powers

The Big Impact

Interest in Supra’s new Showing Management service outpaced social norms by

2x

Expanded their relationships with

10

key Associations

Retained

their core customers in spite of competitive pricing pressures

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