Hooky for Hockey
We turned a Tuesday afternoon home opener into the most desirable time slot.
A 2pm NHL home opener on a Tuesday in October could be a recipe for disaster. Instead, we saw it as an opportunity to create a movement fans could lean into rather than complain about.
We gave fans the excuse they needed
We served constant reminders
And we got others to help us lead the charge
People responded
The Big Impact
5MM
total social impressions
142,218
total engagements
Sold-out
crowd
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