Seattle Bank Tells People to Fund Themselves in Humorous Campaign
curtis@pbandseattle.com
January 14, 2025
By Kyle O’Brien September 27, 2022 Seems that everyone has a side hustle lately, and Seattle agency PB& is helping to highlight how to pay for those niche passions with a new campaign for Seattle Bank by telling them to go fund themselves. The campaign, “Fund Yourself,” for the boutique financial institution offers consumer, business and partner banking solutions with a personal line of credit so they can make their passions a reality. Several videos highlight the “personal” aspect of the bank’s line of credit, featuring characters who have funded their unique passions, from a software developer who funds his love of breeding really big bunnies, to an attorney who really loves making “Live, Laugh, Love” signs, and a man who buys an RV to take “the whole famdamily on the road.” Read more on ADWEEK