by pbandsea | Oct 14, 2021 | News, Uncategorized
Empathy often is an essential superpower of winning leaders, but it also fuels winning brands. It’s no secret that developing strong customer relationships is key to fueling long-term brand success, but building those relationships requires a deep understanding of how...
by pbandsea | Sep 22, 2021 | News, Uncategorized
“Pivot” is a word that epitomizes the past 18-plus months. We pivoted from the office to WFH, from promoting tourism to, well, not, and from shifting media plans and repositioning communications to canceling or starting from scratch. Flexibility has never been more...
by pbandsea | Sep 15, 2021 | News, Uncategorized
For marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop — with immense accountability. And while a year inside has made people more apt to shop online, for marketers the opportunity for...
by pbandsea | Aug 23, 2021 | News, Uncategorized
There’s often an assumption that great ideas — ideas that carry big impact — require big planning, big teams, and big investments. Even data earned a more coveted place in the spotlight when it became “big data.” It’s been proven, however, that small actions and...
by pbandsea | Jul 26, 2021 | News, Uncategorized
Both individually and collectively, in less than 24 months, we’ve experienced the wide-ranging impacts of COVID — from physical and mental health to inequities in our health system. We’ve been embroiled in political elections and factions, felt the outrage...
by pbandsea | Jul 13, 2021 | News, Uncategorized
It’s hard not to roll your eyes at the word “influencer” today. We hear nightmare stories about entitled influencers expecting free products or services for exposure. Kim Kardashian has famously promoted harmful products, like appetite-suppressing lollipops, all over...
