by pbandsea | May 27, 2021 | News, Uncategorized
There’s been no shortage of conversations around what shows we’ve been watching over the past year. From Tiger King to Schitt’s Creek to The Queen’s Gambit to a resurgence of viewership for the Golden Girls, entertainment content has been a saving grace for many of...
by pbandsea | May 20, 2021 | News, Uncategorized
There’s a lot to be said for being a working mom or dad. But one thing that’s not often talked about is the lessons of parenthood that have an uncanny application to marketers and business leaders. While there are some “no brainer” fundamentals we teach our kids that...
by pbandsea | May 12, 2021 | News, Uncategorized
As vaccination rates rise, we’re increasingly thinking about ‘re-entry’ into both our communities and workplaces. We’re thinking about where we want to go and who we want to see. But we’re also actively considering which behaviors we’ve adopted over the past year will...
by pbandsea | Apr 23, 2021 | News, Uncategorized
The past few months have spurred many conversations around the fate of certain brands and how they can survive and thrive in light of our new normal. The idea of purpose has been central to those conversations. While this is absolutely a time for brands to think about...
by pbandsea | Apr 23, 2021 | News, Uncategorized
Using voice, simulation, and even smell to fill the void Over the past several months, touch has been increasingly removed from our daily lives. A recent study showed that 42% of American adults report feeling deprived of touch. A similar study in the New York Times...