As the Federal Reserve raises interest rates to their highest level in 15 years, Seattle agency PB& is launching a campaign for Seattle Bank’s newest venture, CD Valet, that provides unbiased certificate of deposit rates. The campaign showcases the “Straight Up Rates” that CD Valet gives access to from banks both large and small across the country. The slogan coined by PB& challenges more traditional marketing for banking products, and the language, including “no BS,” “no gimmicks,” and “more gimmes,” shows that Seattle Bank is on the investor’s side.

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