We turned an under appreciated lock into the source of real estate super powers.
Supra is the blue box 3 out of 4 Realtors in the US use to open for-sale properties. While they are far and away the leading real estate access technology, Agents and Associations had no idea half of Supra’s capabilities. And they certainly don’t leverage them.
Yet, like Jarvis to Iron Man, Supra is there, behind the scenes, giving agents the power to quickly and easily streamline the real estate process at every step and allowing them to shine. What’s Your Supra Power was an integrated campaign that became a rallying cry internally and externally.
Traditional media celebrated being an emotionally motivated partner
Social offered ideas for new powers
Trade Shows brought agents in on the action
Influencers reinforced the story
A new website eased the path for agents to find new Supra Powers
The Big Impact
2x
Expanded their relationships with
10
key Associations
Retained
their core customers in spite of competitive pricing pressuresConnect With Us
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